"In the act of worship itself, the experience of liberation becomes a constituent of the community's being . . . It is the power of God's Spirit invading the lives of the people, "building them up where they are torn down and propping them up on every leaning side"."

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In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.

— Marshall McLuhan