"When people start copying your style, you know that something must be happening."

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What bother me, not "bother me," exactly; that's not the right way to put it. But especially in the horror genre, once a movie like Paranormal Activity comes out and becomes popular - and that's a totally fine and valid movie - everyone starts copying it. Everything becomes a found-footage movie that looks like somebody shot it with their phone.

— Rob Zombie