"Art is universal. It unites mankind in common brotherhood.  As a missionary of civilization, its message is both to heart and mind.  Distinctions of tongue or boundary lines disappear before the power of truths, which, like the rainbow, charm by the beauty of variegated hues, or, combined with light, illuminate the universe.  Moreover, art is the connecting link in the chain of great minds.  Through its language, thought appeals to thought, and sympathy echoes feeling."

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Louis B. Mayer is one of those with a claim to posessing the equation... he began to buy up nickelodeon arcades in the years before the First World War in and around Boston. He had noticed that people liked going into the dark to see the light... the appeal of the movies is beyond the sensible, rational or the hard-working. Going into the dark, afte centuries of progress in which mankind has staggered toward artificial light, smacks of delicious perversity.

— Edward Jay Epstein