"I had a marketing idea that everybody hated, decency is sexy."

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In a very real sense, we are shipwrecked passengers on a doomed planet. Yet, even in a shipwreck, human decencies and human values do not necessarily vanish, and we must make the most of them. We shall go down, but let it be in a manner to which we may look forward as worthy of our dignity.

— Norbert Wiener