"If you're a creative person, you'd better not read what people write about you, because if it's good it'll blow your head up and it'll force you not to take the subway and you'll start taking cabs, and you'd better stay around people, and if it's bad, it just hurts your feelings so much it discourages you."

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Part of creating the future is to follow this consumer. Women are working; we've moved the store to the desk. Now though, she's is in the back of a cab with her iPhone or her iPad, she's tweeting an outfit that her friend is wearing and desperately trying to find out where she got her shoes online.

— Natalie Massenet