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— James Otis"The supreme power cannot take from any man any part of his property, without his consent in person, or by representation."
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The process of shaping opinion, attitudes, and perceptions was termed the 'engineering of consent' by one of the founders of the modern public relations industry, Edward Bernays.
— Noam Chomsky
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Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.
— Seth
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