"We are attacked by radio and television and visual communication at such speed and with such force that painting seems very old fashioned ...why shouldn't it be done with that power and gusto [of advertising], with that impact."

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Nirvana's success drew attention to a marketing demographic previously ignored by the mainstream, and inadvertently started a gold rush with advertising executives, product manufacturers, merchandise distributors, fashion coordinators, and rock imitators, the latter of whom have yet to equal the sincerity, power, and wit of Nirvana.

— Kim Thayil