"Sanity, soundness, and sincerity, of which gleams and strains can still be found in the human brain under powerful microscopes, flourish only in a culture of clarification, which is now becoming harder and harder to detect with the naked eye."

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It is management's job to direct the efforts of all components toward the aim of the system. The first step is clarification: everyone in the organization must understand the aim of the system, and how to direct his efforts toward it. Everyone must understand the damage and loss to the whole organization from a team that seeks to become a selfish, independent, profit center.

— W. Edwards Deming