"I don't feel so strongly against remakes, but if I don't like it, I guess I just don't do it. It is what it is. Hollywood is driven by the financial system, so if they think that it has a brand and people are going to go see it because it's a recognizable property, they're going to remake it."

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Smart brands never try to appeal to more than their audience group. Assuming you're audience is one of the segments that watches, it's your chance to galvanize this specific group, which is larger here than anywhere else, with a bold new idea that can re-magnetize the human/brand connection for a new year.

— Joshua Rogers