"I remember when I first came to America and I saw posters for TV shows and I was like, "What?! Why does a television show deserve space on a billboard?""

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We are bored in the city, there is no longer any Temple of the Sun. Between the legs of the women walking by, the dadaists imagined a monkey wrench and the surrealists a crystal cup. That's lost. We know how to read every promise in faces-the latest stage of morphology. The poetry of the billboards lasted twenty years. We are bored in the city, we really have to strain to still discover mysteries on the sidewalk billboards, the latest state of humor and poetry.

— Ivan Chtcheglov