"Each space has a role to play, but while to date the majority of media investment and energy has really focused on the bought on the bought space ... this balance is shifting to a much stronger emphasis on owned and generated spaces."

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High art consists neither in altering, nor in improving nature; but in seeking throughout nature for 'whatsoever things are lovely, whatsoever things are pure;' in loving these, in displaying to the utmost of the painter's power such loveliness as is in them, and directing the thoughts of others to them by winning art, or gentle emphasis.

— John Ruskin