"SAS is 'created' 50 million times a year, 15 seconds at a time. These 50 million 'moments of truth' are the moments that ultimately determine whether SAS will succeed or fail as a company. They are the moments when we must prove to our customers that SAS is their best alternative."

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You know, the cure for all this talk is really a good dose of incompetent government. You get that alternative and you'll never put Singapore together again: Humpty Dumpty cannot be put together again... my asset values will disappear, my apartments will be worth a fraction of what they were, my ministers' jobs will be in peril, their security will be at risk and their women will become maids in other people's countries, foreign workers.

— Lee Kuan Yew