"Farm animals feel pleasure and sadness, excitement and resentment, depression, fear, and pain. They are far more aware and intelligent than we ever imagined...they are individuals in their own right."

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There's nothing more satisfying than going to a market and meeting the person who picked the strawberries, or it's their farm that the strawberries came from, and giving them a fair value in exchange for what they're giving you.

— Billy Corgan