"It drove home, personally, the value of early detection and education and intervention."

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One of the problems is that the notion of cancer has been so normalized. You hear about it so often, and it's not ok... it's not ok to normalize this disease. And with all of the pinkwashing that goes on where companies are selling products based on breast cancer month it's a lovely gesture, but consumers get so used to it that it becomes more normal.

— Jennifer Beals