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— Jaron Lanier"Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth."
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Architects are today routinely indoctrinated against the dumb box. Even advertising urges us to "think outside the box." Why? Because it is thought we all hate the box for being too dumb, too boring, and we want to escape it. If we do escape, by buying the advertised product, we usually find ourselves inside another dumb box populated by boring people just like us. It is clearly possible to live an extraordinary life inside a dumb box. Question: is it possible to lead an extraordinary life in anything other than a dumb box?
— Lebbeus Woods
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In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
— John Wanamaker
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