"I think when you wear the brand anyway, why not go out and try to promote it and make it as cool as you can? The fact that I can continue to do what I've always done and kind of become the face of that brand is to me, kind of just makes sense. It doesn't make sense not to do it I guess."

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I live part-time in a cabin in Colorado up in the mountains and part-time on a ranch in central Texas - but do I really know how to go brand a cow, or do I really know how to go rappelling down a cliff? No. I do the recreational, half-assed version of all these manly activities and then try to keep that kind of Zen masculinity, like, "I'm a man of nature."

— David Gordon Green