"In 2012, 40 of the top companies to work for were also among the top companies in social media."

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Of course, it is possible for any citizen with time to spare, and a canny eye, to work out what is actually going on, but for the many there is not time, and the network news is the only news even though it may not be news at all but only a series of flashing fictions.

— Gore Vidal