"as a society emphasizes and values some aspects of the total range of human potentials more than others, the valued aspects are associated closely with, and limited to, the dominant group's domain."

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When the environment makes gender salient, there is a ripple effect on the mind. We start to think of ourselves in terms of our gender, and stereotypes and social expectations become more prominent in the mind. This can change self-perception, alter interests, debilitate or enhance ability, and trigger unintentional discrimination. In other words, the social context influences who you are, how you think and what you do.

— Cordelia Fine