"I find that all over the world, not only is there an acceleration of just about everything, but that many of the old patterns are deconstructing. New ones are arising. It's tremendously exciting, challenging, and also sometimes, well, scary."

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The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.

— Tom Sutton