"Why all these signs around us that make me doubt language and submerge me in meanings, drowning reality instead of extracting it from the imaginary?"

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The more you're drowning in familiarity, the better the fun is. It requires less novelty to produce even more gratification. And it's something that didn't come from you. It was about the other thing - the thing you were experiencing, or the people you were with, or the mechanism you were operating, or whatever it might be.

— Ian Bogost