"Therefore, in the nature of this will for freedom, which freedom itself implies, I may pass judgement on those who seek to hide from themselves the complete arbitrariness and the complete freedom of their existence."

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One of the reasons why I agreed to do commercials is that they gave me complete freedom. I just had to have the car in it and write a story around it. I wanted to do something serious set in a Latin American country, but again, it was an exercise in style for me.

— Alejandro Gonzalez Inarritu