"It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers."

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In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links.

— Douglas Rushkoff