"As a state we are so uniquely positioned in so many ways. Our geography, our placement in the country, and our history positions us to be the state that propels energy efficiency as an industry."

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We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.

— David Neeleman