"A good chaos theory means you have a disciplined strategy behind the scenes of how you're going to roll out policy. And then you do it in a way that inflicts chaos on the press and your opponents."

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I suppose also that watching marketing and publicity stuff play out from behind the scenes, making those plans and seeing each piece fall into place or not, each year, for each book, has made me a little more tranquil about the process for my own book than I might otherwise be.

— Danielle Dutton