"I think TV companies don't take as many risks any more, it's a bit more prescriptive. There are more channels but there seems to be actually less main network channel comedy. You can't offend people as easily, people take things very seriously now. I think that's down to social media though because people can have little tribes of offence."

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I never think of my work as writing for a young audience, frankly, because I think it risks talking 'down' to them. The idea is for these books to work just as well as for adults as kids. As for what readers will take away, I just want them to love being in the world and see it as a safe place to explore things that adults are often uncomfortable talking to them about.

— Soman Chainani