"I've spent as much as 30 grand on a watch but it's not about flaunting my wealth. I don't have many extravagances but watches are my biggest one. I must have 30 of them now. I've been collecting since the age of nine, when I won a black TAG in a karting event."

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One of the myths about the Internet of Things is that companies have all the data they need, but their real challenge is making sense of it. In reality, the cost of collecting some kinds of data remains too high, the quality of the data isn't always good enough, and it remains difficult to integrate multiple data sources.

— Chris Murphy