"The discrepancy between what was expected and what has been observed has grown over the years, and we're straining harder and harder to fill the gap."

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I would love to take control of the entire universe and for five years you give every movie the same widespread distribution no matter what movie and see if there's a real discrepancy between people coming to see science-fiction films or superhero films. I seriously bet there would be no discernible difference.

— Kenneth Lonergan