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— Jeremy Gutsche"Portray your product as average and that's all that it will ever be."
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I am far more provoked at being thought foolish by foolish people, than pleased at being thought sensible by sensible people; and the average proportion of the numbers of each is not to my advantage.
— John Ruskin
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We get brilliant results from average people managing brilliant processes - while our competitors get average or worse results from brilliant people managing broken processes
— Fujio Cho
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