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Truth is the pearl without price. One cannot obtain truth by buying it-all you can do is to strive for spiritual truth and when one is ready, it will be given freely. Nor should spiritual truth be sold, lest the seller be injured spiritually. You lose any spiritual contact the moment you commercialize it. Those who have the truth would not be packaging and selling it, so anyone who is selling it, really does not possess it.
— Peace Pilgrim
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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
— David Ogilvy
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