"Memory is a magnet. It will pull to it and hold only material nature has designed it to attract."

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What you want will pull like a magnet. Here's the other part. What for? Purpose is stronger than object. It's the 'What for?' that's even more powerful than the object. And the more you can describe in detail to stir the emotion and the intellect and the spirit and the soul, then the more powerful the 'what for' is.

— Jim Rohn