"TV can play a role in delivering that emotion as well as the obvious ability to reach a lot of people quickly with that message."

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I think TV is still, out of every medium, the one that really offers simple easy enjoyment. You've got lots of choice, you've got the opportunity to be entertained or informed on your own or you've got the opportunity to enjoy and experience programming together. It really probably is, I still think, the most emotionally engaging and bonding medium that exists.

— Jill McDonald