"I'm not suggesting that the entire nation can't be successful, but there's something to it when you have 150 cable channels and the Internet at your fingertips and video games and all kinds of ADD-addled devices like my iPhone and your BlackBerry and things that keep us busy."

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You have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.

— Simon Sinek