"Newt Gingrich plans to announce his campaign for president this Wednesday. I don’t know about his chances. I mean, I’m not saying Gingrich peaked in the ‘90s, but his campaign is being sponsored by Tamagotchis and Crystal Pepsi."

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The data shows pretty clearly that how voters watch video programming is dramatically changing and reinforces the need for political campaigns to better match their communications outreach efforts to the voters’ changing media habits.

— Neil Newhouse