"People need service - great service where music is concerned."

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This is what I give. I give an expression of care every day to each child, to help him realize that he is unique. I end each program by saying, 'You've made this day a special day by just your being you. There's no person in the whole world like you. And I like you just the way you are.' And I feel that if we in public television can only make it clear that feelings are mentionable and manageable, we will have done a great service.

— Fred Rogers