"Where is the pricing system that offers the consumer a fair choice between air to breathe and motor cars to drive about in?"

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In today's retail environment, competition comes from every conceivable retail format. To succeed, we have to operate more efficiently and compete more effectively against players at all levels of the retail demographic. There is no question that this is a bold and exciting move, and one I believe will have a positive impact on competitive retailing for American consumers in the longer term.

— Bill Vaughan