"In fact, I don’t believe I’m guilty of any crimes, but I’ve always been drawn to and fascinated by physical, sexual, and psychological change, and there’s an erotic aspect to that."

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Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level. It tells you where you are, cues you to what you can do, and facilitates the doing. Style is tautological; it communicates stylishness. In visual terms, style is an aspect of design; in commercial terms, style can communicate brand attributes.

— Jeffrey Zeldman