"Technically I've improved - I might turn a metaphor in five words now, where years ago, it would have taken me a paragraph. I can't say it was intentional - but you know what they say about practice making perfect...!"

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I found very early on when I became a hip-hop artist that I loved telling stories. Actually, when I was trying to get a message across it was more powerful when I told a story, rather than if I used a metaphor or if I preached about an issue. And through doing that I realised that actually these stories were very visual in my head and I couldn't wait to make the videos.

— Ben Drew