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All the great enterprises of the world are run by a few smart men: their aides and associates run down by rapid stages to the level of sheer morons. Everyone knows that this is true of government, but we often forget that it is equally true of private undertakings. In the average great bank, or railroad, or other corporation the burden of management lies upon a small group. The rest are ciphers.
— H. L. Mencken
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Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.
— Martin Lindstrom
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