"Primates are the only animals on the face of the earth that can taste sweet and see color. We were designed by nature to see, grasp, eat, and enjoy the flavor of colorful, sweet fruits."

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Now you say you have to absolutely truthful. Sincerity is the main thing, and truthfulness is the main thing and don't lie to anybody ... and you'll get ahead. Brother you sure will. You'll get ahead right on that cycle of action, right toward zero! It's a trap not being able to prevaricate ... This makes life more colorful!

— L. Ron Hubbard