"Commonplaceness, the surrender to the average, that good which is not bad but still the enemy of the best - That is our besetting danger."

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When the average child is now spending nearly eight hours a day in front of some kind of screen, many of their opinions and preferences are being shaped by the marketing campaigns you all create. And that’s where the problem comes in.. ... And I’m here today with one simple request - and that is to do even more and move even faster to market responsibly to our kids.

— Michelle Obama