"Public business must always be done by somebody. It will be done by somebody or other. If wise man decline, others will not; if honest man refuse it, others will not."

Next Quote

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

— Nirmalya Kumar