"There is something to be said about a pastor and a church that develop a missions statement and the people take ownership of it. They get their identity, purpose, and energy from the unique place their church is to be in that community."

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If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'

— C. K. Prahalad