"The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name."

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I don't believe consumers want to see fuller-figured girls in ads. Because if they did they would refuse to buy the things they are seeing, and want to buy a different product. If people really want to see a change, they have to speak up on a daily basis to see that change. And I think that models who are suffering from an eating disorder, it is as sad to look at them as the person who is suffering from obesity or who is smoking outside their office or person who is drinking too much at the bar - everybody is suffering from something pretty much.

— Kelly Cutrone