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— John Caples"The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you."
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When I arrived in Laos and found young Americans living there, out of free choice, I was surprised. After only a week, I began to have a sense of the appeal of the country and its people - along with despair about its future.
— Noam Chomsky
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Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.
— John Caples
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