"The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!)."

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The family trees of Karl and Paula Bonhoeffer are everywhere so laden with figures of accomplishment that one might expect future generations to be burdened by it all. But the welter of wonderfulness that was their heritage seemed to have been a boon, one that buoyed them up so that each child seems not only to have stood on the shoulders of giants but also to have danced on them.

— Eric Metaxas