"What we do is entertainment. They wouldn't go to Tom Cruise and ask if his movies are fake. We provide entertainment. I would rather someone tell me I am not entertaining than ask if what we do is fake."

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I think our customers don't need anything. They just want something special. This is why we do collections - not just the Spring fashion show, but the pre - Fall and cruise lines too. The customers love to find something in the shop they don't see in a magazine. This is the trick about the cruise and pre-Fall collections. Nobody knows about them. When you go to the shop, you really find something you don't see anywhere else.

— Stefano Gabbana