"So long as man remains no real threat to the Enemy, Satan's line to him is 'You're fine'. But after you do take sides, it becomes 'Your heart is bad and you know it'."

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But the reason we have this built-in desire for happiness is because we're created in God's image. He wired us to want to be happy. Unfortunately, we sometimes disassociate happiness from its true source, which is God Himself. Satan tempts us by offering us happiness, because he knows that's what we want. But he offers it in the wrong places, at the wrong times, and in the wrong things.

— Randy Alcorn