"Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant."

Previous Quote

You spend most of your time as a director trying to move forward with the movie. It happens on a daily basis, if not more than once a day, that you are struggling with budgetary constraints. Whereas when you're writing, the limitation that you have is your imagination. So it's decidedly non-pragmatic.

— Charlie Kaufman