"I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off."

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I always love to put hidden messages in my music videos, because I know there are people like me who, when they watch something, are really active, involved participants. I'm not usually a really passive listener or observer. So I do put those messages in there for people who spend a great deal of time [looking for them].

— Jared Leto