"I realized that all my life, my values were based upon typical middle-class American values: hard work, doing good, living well, owning things, following the rules & being the best I can be... but God clearly says, "those are not MY values. I value justice, mercy & humility."

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I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

— Colin Powell